Duniya is a must watch movie. One of its most memorable songs is Kariya I love you...
The songs strikes a chord with dark skinned people, be it South Indian or those who could not afford sunscreen.
Recently, on Change.org, an online petition signing website, someone launched a petition against misleading advertisements, specially the male fairness promoting ones. Shahrukh endorses the Nivea Fair and Handsome, and proclaims using it will enable one to become like him. Shahrukh, in one of his first roles on TV as a soldier, did not look like a guy using deodorant, let alone a fairness cream. Same goes for the Old Spice ad. The original black dude, who forced American women to unseen fantasies, has been replaced by Milind Soman, fit for the housewives and aunties. The uncles are left fuming, at the words and the tea, wondering where why the actual tea is not served.
More embarrassing are the kids at weddings. Camera phones savvy, they speak their head out. "Uncle, you are not visible in the camera. You're too dark." When a looks-conscious uncle asked why his pictures were not there in the wedding album, pat came the kid's reply: What can the camera do if you're dark?
The uncle has been conspicuous by his absence.
The ads show young men ashamed, holding an umbrella (a yellow one for some reason) and hiding from girls. Well, its these ads that we run away from. Using women's fairness creams is told as pansy. Clumsy me! lest i'm seen at the neighborhood store buying Ponds or Fair and Lovely.
One of the lines in the film's song asks us to forget the people and adopt the whole world as home. Maybe we dark men should do just that, switch off the TV or change the channel and unite against this tirade of fairness creams. We must put our foot down and ask our women to accept us for what we are. Love is not color blind, but should not emphasize this contrast too. Women should accept us for our 50 shades of grey, and black, all hues in between included.
My dear ladies,proclaim your love to your man, warts, dark skin and all, humming "Kariya i love you."
One of the lines in the film's song asks us to forget the people and adopt the whole world as home. Maybe we dark men should do just that, switch off the TV or change the channel and unite against this tirade of fairness creams. We must put our foot down and ask our women to accept us for what we are. Love is not color blind, but should not emphasize this contrast too. Women should accept us for our 50 shades of grey, and black, all hues in between included.
My dear ladies,proclaim your love to your man, warts, dark skin and all, humming "Kariya i love you."
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