Everybody in India has seen Raja Hindustani and the Raymond ads. The film's remake is still faraway, but the ads have constantly kept changing. One suit says it all. The Complete Man.
However, the urban scenario is evolving. Beer belly and a fat butt are the norm, especially for the men. Jockey in jeans are the preferred attire. Plus, with the low waist phenomenon, the brand name Jockey is visible for everyone to see. Jockey has cashed in on this. It has printed in big bold letters. It is no longer the "andar ki baat".
Not everyone can carry this off. Especially guys who forget to apply the face whitening cream to their butt. The maxius gluteus split is laid bare, although the surrounding scenery is pitch black.
Yes sir, the buttcrack is your fashion statement. Every hard working college goer who bends to repair a puncture, pick up heavy shopping bags or just plain peeing on the campus ensures his choice of undies is known to everyone. It is a question of pride and the boys take it seriously.
Getting caught with your pants down is no longer something to be ashamed of, as long as your butt is facing the world. Red, white, yellow, green or even pink (if you support the rights of gay people, or wore your girlfriend's in a hurry the morning after) are in vogue. All you need are loose fitting pants and short T-shirts/shirts or going topless, like our Sallu bhai.
Move over Gucci, or even better, bend over. The Jockey Buttcracks' are inheriting the world. From villages to malls, from parks to campuses, from laborers to obese B-grade film stars, showing how your butt cracks and splits exactly in the middle is a bling thing. It's a guy thing, and the girls are catching up too.
Just remember to apply Nivea or any face cream for men to your butt too, and see it shine like a dime in a stream on a sunny day.
Here's to the arrival of Jockey Buttcrack, the Incomplete Man.
No comments:
Post a Comment